|
Sept 18, 2008
Email marketing, exemplified by this
newsletter, is an affordable,
easy-to-use
and robust
tool to help you broaden the reach
of your marketing efforts.
Our sidebar article shows how this tool was
successfully
put to use for one client, to
pique interest and increase seminar attendance.
Email marketing lets you promptly
communicate time
sensitive information to your entire mailing
list or relevant list subsets. On that note,
below is a brief update to let you know
how we've just made some headlines.
Our customized templates and
marketing know-how will generate great
exposure for your business and valuable
information for you. We
appreciate your inquiries and referrals, or
you can simply
forward
this email to other parties using the
link on the lower east side.
-- Ilene Hass
| Our New Venture Wins Top Honor! |
Ilene Hass, principal of Ilene Hass Creative
Solutions for Business Marketing was awarded the
$10,000 First Prize for
the creation
of a service business plan for Just Rites
in the 7th Annual Enterprising Woman Business
Plan Competition sponsored by The Business
Center for Entrepreneurship and Social
Enterprise.Just Rites creates custom
websites to commemorate major (and
minor :) individual life cycle
events and organizational milestones.
Just Rites web sites, which can include blogs,
photo galleries, audio and video, provide 24/7
access to moments of pride and
accomplishment, let you share your special
occasion
with far-away family, and extend the life of
your event.
|
| About Us |
|
We specialize in producing fresh
marketing creative, with an focus on
branding,
website
design and development and
eNewsletter
customization. Since 1990, we have
combined a
strong business and
design orientation to provide custom branding
and marketing communications solutions. Global
pharmas, local farms and YOU
get the benefit of good
business sense, conceptual thinking and engaging
graphic design, art direction and copywriting.
|
|
| Etiquette School Grows Enrollment with Email Marketing
|
Four simple ingredients can serve up a
successful event campaign: (1) a
customized template with your
organization and
program branding; (2) a complete event
description
with a link to online registration
information; (3) candid photos and
first hand testimonials of previous event
participants touting program benefits; and
(4) a strong "call to action".
This strategy brought results
for Gail Madison of The
Madison School of Etiquette and Protocol.
For special
days of etiquette training geared to children
and teens, an
expensive, no frills postcard mailing was
replaced with a
simple email
newsletter. By making the mailing
informative, enticing, easy to act on, and
sharing
previous participant successes, scheduled
attendance
reached the maximum cut off
well in advance
of the registration deadline. Ms. Madison
is planning to reuse her children and teens
template to promote attendance at her other
workshops and seminars, including one-on-one
training programs for adults as well.
Contact us to discsuss how we can implement an e-mail marketing program for you...
|
|
